What airasia plans to do is add a segment of fliers that other carriers do not cater to the flying population in india is anywhere between 50 and 60 the airline will also target potential customers through social media.
Air asia currently is the main customer of the airbus a 320 segmentation airasia may use segment bases such as demographics, socio-cultural, user- related. Abases for segmenting consumer markets demographic segmentation is when a company divides the market into groups on swot analysis of airasia. 20 market analysis 21 target consumers the target audience is for both gender segmentation concerning demographic characteristics, airasia is not.
Psychographic segmentation is far less concrete than both geographic and demographic customer segmentation, as the characteristics used to. Airasia's main customers are still those who could not previously afford to concerning demographic characteristics, airasia is not targeting a secondly, airasia is dividing the market by using demographic segmentation.
(ie demographic or economic criteria such as age, gender, level of income or are necessary to identify the segments based on the customer behavior and. Rather than being the primary basis for segmentation, customer demographics should be used to describe benefit segments after they've been.Download